What began as a whimsical idea evolved into a statement that residents might see worn around town: “Englewood is my hood.” Sarah Frederick and Jason Drautz have lived in Englewood for years — …
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What began as a whimsical idea evolved into a statement that residents might see worn around town: “Englewood is my hood.”
Sarah Frederick and Jason Drautz have lived in Englewood for years — for Jason, 15 years strong — and they both had a desire to show pride in their city.
“We were in Longmont having breakfast one day, and the restaurant had a cool Longmont shirt,” Drautz, 46, said. “And we thought, as long as we've lived here, we've never seen a shirt that really represented Englewood.”
They started coming up with ideas, the first of which was the “Englewood is my hood” line. A close family friend's husband, who owns a print shop, was able to help them, and last winter, they released the “hood” shirts — another shirt, bearing “Englewood” spelled with heart shapes for the O's, followed this summer.
“It was kind of a whimsical brainstorm, and we've been enjoying it,” Drautz said. “And we like the idea of representing Englewood in a fun way. People are proud of Englewood, so we get a lot of good feedback when we wear the shirts.”
The husband-and-wife team met years ago at a wedding, and after months of dating long-distance, Frederick, 44, moved from California to Colorado. They're both originally from Iowa, but their love affair with Englewood shows in the connections the shirts have made.
The Englewood Tavern, at 4386 S. Broadway, and Devil's Head Distillery, at 3296 S. Acoma St., both carry the shirts. Erica's Boutique and Skin Care Center, at 3490 S. Sherman St. near Swedish Medical Center, recently began selling the shirt with the hearts, which is geared toward women.
“Partnering with local businesses and word of mouth has been helpful,” Frederick said. Those are businesses the couple want to support, Drautz added.
Selling the shirts isn't a main livelihood — Frederick is an instructional coach for Cherry Creek Schools, and Drautz is a contract manager for AT&T — but the couple enjoy supporting their city.
“We feel Englewood has a lot to offer,” Drautz said. It's a great place to raise their 4-year-old son, Frederick added.
It's an intensely local business: Most of their sales aren't far from their home in Englewood, and they deliver all the shirts themselves — for free. They plan to feature the shirts at a booth at the annual Englewood Block Party, which will bring live music, food trucks and other local businesses to the 3400 block of South Broadway, Englewood's historic downtown, on Sept. 8.
Drautz thanked the community for its support for the shirts.
“If these shirts can cause a ripple of other people expressing their pride in Englewood,” Drautz said, “we feel good about that.”
To check out the shirts, visit etsy.com/shop/LoveEnglewoodDesigns.
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