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Carrie Moore once owned a business in Littleton called Lewis and Bark that sells food, supplies and accessories for pets.
Now, she says, she wanted to do that same thing — for people.
Enter the Peace Cellar, which recently opened in its new location on the historic 3400 block of South Broadway in downtown Englewood. Offering everything from herbs and teas to skin-care products and crystals, the store at 3494 S. Broadway calls itself a “modern mercantile.”
“The idea is twofold,” said Moore, the store owner. Peace Cellar wants “to help people find their bliss” through tools and products, but it will also offer events and classes on personal development and meditation.
It’s part of what the store puts forth as a mission.
“The more happy people in the world, the more peace,” Moore said. “It’s really about focusing on the whole person, inside and out — how you look, how you feel.”
Part of a quickly changing downtown area, the shop fits into an influx of new businesses in Englewood’s core.
“It’s exciting to be in Englewood,” Moore said. The area “is gonna go from zero to 60 pretty quick.”
With a flow of young families, Moore said, it’s important for the city to have a “community center.”
“This is what gives your neighborhood character,” Moore said of the downtown area. “You walk in, they know your name — `How’s your kids, your husband?’ We have new regulars.”
The store offers apothecary products, a change from its old location that was three blocks to the north. Starting in May, Moore said, Peace Cellar will have readings — think tarot and psychic — every Saturday. Crystals are what the store sells most of, but kombucha, cold-brew coffee and herbs also adorn the selection. The shop offers fresh bouquets and succulents, too.
Its classes are planned to feature outside professionals for small groups, Moore said.
“It’s for helping people find their purpose, what makes them happy,” Moore said. Peace Cellar will also collaborate on events with its neighbors at Samadhi Yoga, which also held an opening in March, Moore said.
Moore wants customers to feel like “they’re walking into our home” — a sentiment that appeared to hold true for Linney Ball, who saw the store while walking by.
“I have extreme social anxiety, and as soon as I stepped in here, that all went away,” said Ball, a 22-year-old from New York who recently moved to Englewood.
She was in the process of making a charm for a friend.
As a newcomer, the downtown area is “busy, but not overwhelming,” Ball said. “I like it here.”
People talk about how brick-and-mortar shops are dying, but they give an area personality, Moore said.
“I hope people come out and support,” Moore said.
Peace Cellar held its grand opening at its new location in mid-March.
More businesses that recently opened in the area include Aki Sushi at 3484 S. Broadway, The Tabletop Tap — a bar also offering board games and video games — at 3394 S. Broadway, and the bgood medical-marijuana dispensary at 11 W. Hampden Ave.
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